Before you can do any marketing.  Before you begin attracting any of your ideal customers.  You ABSOLUTELY need to have the proper foundation in place.  If you dont, you are just wasting money.  You end up attracting leads that dont actually care about what you are offering.  You want to only be speaking to prospects that you know a great deal about, and that have happily raised their hands and asked you to pick them, and they will pay premium prices for it. 

This is where we start creating your Digital Footprints. Building a proper foundation will help you get found by anyone, anywhere, anytime, on any device. And once they discover you, we reward them for that discovery. We make it a pleasant journey to learn more about you and help them get closer to what they truly want.

Most businesses have a lot of holes and cracks in their foundation; which leads potential customers to consistently slipping through those cracks. But if you build a solid foundation like we have outlined here, you won’t be leaving money on the table like other businesses do.

What Does a Proper Foundation Look Like Exactly..?

It means…

• …Your Website is Set Up So It’s Ready To Convert When Those Prospects Show Up There.
  • Whether you acquired them from a Referral, or Home Show, or paid advertising, or simply bumped into someone in line at a grocery store. Wherever you acquired that traffic, once they get in contact with your business and show up at your site, the website speaks directly to them and seamlessly guides them from prospect to lead to paying customers.  Thats what a website does.  It’s a saleman that works for you 24/7/365.
• …You’re Capturing Email Addresses And Building A List That You Can Nurture And Engage With Over Time and Eventually Turn Into A Paying Customer.
  • You can do all this “automatically” through low cost email marketing software. This is how you prevent prospects from slipping through the cracks and discovering other businesses.
• …You’ll Have A Unique Selling Proposition That’s Guaranteed To Differentiate You In The Marketplace.
  • Every business is leading with a free estimate or consult.  They are all saying the same thing.  They are “just”  a remodeler or they’re a generalist and do everything under the sun.  If you do not differentiate yourself, your prospects have no clear reason to choose you. In which case, you sabatoge yourself and end up competing on price alone.  Simply telling your own unique story of how you came into the industry is a way to differentiate yourself; and suprisingly, in most cases, that is enough. But when you invest in the Foundation Package, CURV takes you beyond that. With our USP Builder Excercise, you will stand out from all of your competitors… Guaranteed!
• …You’ve Set Up “Google My Business”.
  
  • This is a dashboard, that connects your business directly with customers, whether they’re looking for you on Search, Maps or Google+. Claiming and maintaining your profile in GMB Dashboard is essential to be found and presented properly in Google local search.
• …You’ve Created A Listing And Profile On Every Relevant Website You Can.
  • Websites like Houzz, Angies List, Amazon, Yelp, Search, Etc… You need to claim your business on these free sites and make sure your “NAP” is consistent throughout. Your NAP is your name, address, phone number. And the more consistent it is throughout the web, the more weight it holds in the search engines. Google likes consistency. And they want to be able to give the correct info to its searchers every time. And if your NAP is not consistent throughout your digital platforms, then your business will not be relevant in Google’s eyes and thus Google will not show you to prospects who are searching online.
• …You’re Communicating With Your Customers And Prospects Through Digital Platforms, Social Media, Direct Mail, Etc.
  • You have to be everywhere your prospects are and you have to deliver a pleasant way to communicate with them there…and that location is changing everyday.  It could be their Facebook news feed, Facebook messenger, Twitter, Text, Email, Direct Mail, Phone Call. The possibilities are endless… It’s about assessing the current status of your business and figuring out which one is best suited for you and your business.
• …You’re Tracking, Measuring, Analyzing, And Adjusting.
  • This is what seperates the men from the boys; it’s the only way to compete in this hypercompetitive world. There is no point to waste your time and money doing things that are NOT giving you a positive ROI. Why do we do this? Why do we just throw money away? It’s because you are not tracking your results. Let the market tell you what is working and what is not working.  You then take that data and exploit the opportunities you discover.  It’s all about supply and demand.  The market goes up and the market goes down; and now more than ever we have the technology to see the inner workings of what is making the market tick. 

Who Is This For?

This is for small businesses who have been paralyzed by not knowing how to take the next step.  These businesses have small budgets and are usually the sole proprietor. This is my favorite segment to target because I started my journey remodeling houses with just a two man crew…and I saw all the opportunity there was and how much money you can actually make with such a small crew by simply creating and implementing systems.  The hard part is creating these systems.  Well… lucky for you, CURV has created these systems by using best practices and assessing the current state of your industry and the market. This was designed to be a cost effective strategy to getting new clients. If your business solely relies on referrals, then this package is for you. After we build you a kick ass Foundation. We give you a step by step Customer Acquisition Strategy that is tailored to your business. Then you can take your profits from your new influx of deal flow and invest elswhere to really scale your biz.

My No Risk, Big Ballsy Guarantee

I will develop a proper local and online presence for you and your business.  This way you have a place you can confidently divert potential prospects to.  And since we are experts, you know we’ve incorporated all the best business practices into your tailor made strategies. WE are going to begin building you a lucrative asset on top of the real estate empire called the Internet.

I will do all of this for you in less than a weeks time.

OTHERWISE I will refund your initial investment and you get to keep all the work we’ve done for you.

This won’t require any more than 2 hours of your time.  There is going to be a moment where I ask you questins regarding your business.  Its so we can build you a Unique Selling Proposition.  These usually take anywhere from 30 minutes to an hour. But have been known to run past an hour.

Not only that, but this won’t cost you anything beyond $1500.

Once we have built you a proper foundation, you will receive an Action Blueprint that guides you through your Tailor Made Customer Acquisition Strategy. This is a cost effective solution for small businesses that have a small budget.  There is nothing more fulfilling than helping small businesses succeed.

Nobody else offers a solution like this.  If they do, they charge an arm and a leg just to get it started.

Also, nobody else guarantees that you will get atleast 5 new clients in under 6 months. As long as you follow your Customer Acquisition Strategy that we create for you, and show us that you have applied the steps, then CURV GUARANTEES that you will get, at minimum, 2-5 new clients in under 3 months. And depending on what type of service you are providing, 1 new client means atleast 10X your investment with me.

Everybody else has more of a generalist approach and a “set it and forget it” model.  Whereas, we approach the market with a “done-for-you” model. WE have an initial onboarding call and then we are off to the races.  

You will have a proper foundation built in less than a week and you will begin to feel the significant impacts of what that foundation provides, as long as you apply our Customer Acquisiton Strategy and follow the steps we outline, you will have 5 new clients in under 6 months time.

Okay, so your foundation is built.  Now it is time to start acquiring new clients, and making that client acquisition process completely Automated.

The Marketing Funnel creates all the necessary lead magnets and materials and sequences that attracts your ideal client and turns those leads into customers. We then create a process that integrates all of those materials and develop an easy to follow blueprint, so you are able to tag along and learn as we execute your newly created marketing funnel to perfection!  

The beauty of having a proper Foundation in place is it makes your marketing super easy and a lot of FUN; because your not wasting money sending potential prospects to a site that doesn’t speak to them, or to a review page that isn’t monitored, or to a google maps listing that isn’t claimed.  Thus causing them to simply leave and look at another business.  INSTEAD, you have a website and other online profiles that are ready to convert and that gives your prospects what they want, when they want, and how they want it. 

Because that Foundation is built properly, it’s now time to start attracting and directing the “right” traffic towards your business. The Sales & Marketing Funnel will pleasantly lead them through each step. Your Digital Marketing should guide prospects down a discovery path that they can move through at their own pace until they eventually become a customer. Your sales & marketing funnel is going to be a systematic process that takes a prospect from a lead, to a paying customer, and then gets them coming back again and again doing business with you.  

What Does A Marketing Funnel For Your Business Look Like…?

Traffic Source —> Landing Pages —> Lead Magnets —> Email Marketing —> Engagement —> Direct Mail —> Tracking and Analytics —> Retune, Refine, Rinse & Repeat

1. Traffic Source – this can be Free Marketing, Paid Marketing, or traffic acquired via the Community.

    

2. Landing Pages – these are geo targeted pages, with laser targeted content,  built to attract your ideal client and get their contact information in exchange for giving them something valuable.

    

3. Lead Magnets – these are low barrier to entry offers that gets customers to engage and interact with you and your business.  You are offering something of value in exchange for their contact info (free offers, coupons, contests, guides, experiences, screen casts etc.)

    

4. Email Marketing – after we capture their name and email. Leads will be sent through an autoresponder series. These are automated email nurture sequences that are geared towards building trust and rapport with your leads and customers and getting them to come back and do business with you again and again.

    

5. Communicate, Interact, & Engage – continue to engage and nurture on other platforms and mediums. Using digital tools, smartphone communications and social media platforms, you can communicate directly with your existing customers and targeted prospects. Respond to people’s concerns, complaints and praise to show that you’re engaged. Encourage customers to write reviews, post photos and share their experiences online. Show your process and experience for preparing a job; from the time you do an estimate until you complete the project. This kind of communication engages viewers and attracts interest from social media users.

    

6. Direct Mail – go offline and offer something valuable in the mail. Brainstorm ways to surprise and delight your very best customers. Your competitors are simply too lazy to do this. Doing this alone will allow you to play in a “field of one”.

    

7. Tracking and Analytics – we will install Google Analytics code and other tracking software so we can properly see what is working well and what’s not working so well.

    

8. Retune, Refine, Rinse & Repeat – this is where we take the data we’ve collected and act on it.  We further optimize the sales & marketing funnel we just built so it is operating at its optimal levels.

Once you have a traffic source, It means…

• …You Have Multiple Lead Magnets That Attracts Your Ideal Client.
  • Having multiple forms of bait and free stuff is really what your prospect is ready for.  They are not ready for a free estimate yet.  They need to be educated.  They need to know that you are their family contractor.  You need to build that know, like, and trust stage.  This means having a “before you hire a contractor checklist”, or “top 10 things you should know” guide, or a video of you going over the top questions your ideal clients commonly ask. We will build this for you.
• …You Capture Their Contact Information And Build A List.
  • We create multiple lead capture forms to scatter throughout your site. Some will “fly in” at the appropriate time to engage and entyce visitors, and some will be “embedded” into your site. Whatever type of form is created, they are all geared towards getting that contacts information so we can build a list that we can engage & nurture over time. It’s geared towards building trust. And in business, especially the home services business, trust is the utmost important thing we are trying to gain. Once you have that, and you continue to be valuable, you have a customer for life. You become the “family contractor”. And once you achieve this, you achieve asset protection. You achieve wealth preservation.
• …You Surprise And Delight Them Through Engaging With Them Offline.
  • Give them something cool in the mail.  Let them find out everything that they want to know about your business; make it easy for them. Doing this alone instantly separates you from every other contractor or remodeler.  Other businesses are simply too lazy to do this stuff.  And yes, it is work, but you do it once and its practically done forever.  So CURV helps you get the proper guides and freebies in place that gets your prospects excited to want to hire you for their next project. 
• …Your Nurturing Long Term With A Print Newsletter.  
  • Leads that dont convert into customers should be automatically engaged with in such a way that gets them to convert down the road. It may be 1 month from now to a year from now.  Shit, it may be 4 years, but having a print newsletter is so damn cost effective that it will still yield you a positive ROI even years later. We develop an 8-Step email nurture sequence to further convince them that you are the real deal and you are different from anyone and everyone they are looking at.

Who Is This For?

This is for small businesses that have some sort of active traffic source.  Whether that be through referrals, or newspapers, or trade journals, or home shows.  Whatever the traffic source is, the marketing funnel was made so you can direct that traffic into a well optimized funnel that predictible churns out customers left and right. And the best part is? You can track everything.

So if you are a business that is actively spending money on marketing, but not getting the results your expecting; then this is for you. This will turn your marketing dollars into a positive return. And like I always say, the best part is… we track everything.  So we know “exactly” what is working and what’s not working. It makes no sense otherwise.

My No Risk, Big Ballsy Guarantee

I will create you a marketing funnel that attracts your ideal clients.  Ya know, the ones you actually want to work for.  The projects you actually enjoy doing.  Its a beautiful thing to specialize in something and command higher fees because of that expertise.  And believe me, you are an expert.  It’s just about choosing that specific service that you love providing the most.  We discover what that is through the Foundation package we offer.  

I will give you peace of mind by tracking exactly where your customers are coming from and whether or not they are taking a desired action. You will be able to see all of this from an easily accessibly dashboard.

I will build this funnel out for you and have all the pieces in place and ready to take action in under 2 weeks.  But no more than 14 days.  And the end of that period, you will recieve a document that gives you clear action steps for acquiring new clients.

If you apply the action blueprint and dont recieve a new client in under 30 days…then me and my team will work with you for free until you land a client that is atleast 10X’s your initial investment.

This won’t require anything more than one meeting with your entire team (this could last anywhere from 30 min to 3 hours).  In order to have a well optimized, successful sales and marketing funnel, the whole sales team needs to be on board and properly educated on the direction we are going.  And they need to know the step by step process of how we take a prospect from lead, to a customer, to repeat business, to referral business… we map out this whole step by step process and make sure your whole team is on board.

Also, this wont cost you anything beyond $3100.  This is a one time investment and a done for you service.

Nobody else can create a funnel like this that specialized in your specific industry.  Chances are, the competition has more of a generalist approach and treats your business like every other business. We dont do that.  We specialize in your industry and understand your challenges.

Which is why we guarantee our results.  Nobody else guarantees results like we do and promises to not only pay you back your initial investment, but work for free until the results are achieved.

Customer Traffic is the first two ingredients of our Infinite Customer Traffic Formula.

Customer Traffic is the holy grail to your sales and marketing problems.

Customer Traffic means that you will become the leader in that particular acquisition strategy.  We literally take you from where you are now to where you want to be, using an assortment of tactics.  And all those tactics packaged together becomes your unique Customer Traffic Strategy.

The tactics will include, but are not limited to:

• SEO
• Email Marketing
• Landing Pages
• Paid Advertising
• Copywriting
• Split Testing
• Engagement Strategies
• Direct Mail
• Lead Magnets
• Proper Branding
• Eligible for Infinite Customer Traffic

When you sign up for Customer Traffic, you get a Proper Foundation built, a tailor made marketing funnel, and immediate implementation of your marketing strategy (via paid advertising) for immediate, tangible results.

Are you ready to dominate your market??

Let me introduce you to Customer Traffic.

Customer Traffic is a monthly recurring investment in yourself and your business. We allocate your marketing dollars in the realm of paid advertising. We get you predictible traffic and send that traffic through a well optimized sales funnel (the marketing funnel we created). Customer Traffic is the domination of one particular, lucrative traffic source. We track the progress and record the data. We determine how well your funnel is converting those leads (recieved from paid advertising) into customers, and then we determine the ROI of that compaign.

Once that is done, you have what we call Customer Traffic. Meaning you are getting a “predictable”  source of income/profits from a particular traffic method (facebook ads).

Then, when you have reached the level of Customer Traffic and you are dominating that particular traffic source. It’s time to begin the journey of acquiring Infinite Customer Traffic.

I’m sure you guessed it, but IFC means having an infinite number of customer traffic strategies in place. the first strategy is facebook ads. THen the next best thing, which is most likely adwords. then seo. then direct mail. then email marketing. then trade journals. etc…its just endless. its relentless. but the new world is relentlessly innovative and seemingly impossible to keep up with.  We dont just keep up, we lead the way.  We stay ahead of the game; ahead of the curve.

Which is why you do what is best for your business and take advantage of the platforms and tactics available to you and begin to build an asset. A machine. Something that is pumping deal flow faster than you can handle it; and that my friend, is a good thing. You can pick customers you want, and hand off the other leads to other businesses. So many opportunities present themselves. The point is, we want to help businesses achieve Infinite Customer Traffic and as a result, automatically be shielded from any unforeseen, yet inevitable, catstrophe(s) that occur in the marketplace. But first, let’s build you a Customer Traffic Machine.

 Who Is This For?

This is for Remodeling Business owners who can see the advantage of having a well tuned marketing automation system. If you are currently doing any form of marketing or advertising and gettng a consistent flow of traffic coming in contact with your website, then this is for you. This system will squeeze every bit of value it can out of all the traffic you acquire to your website and other branded properties online. We don’t want to allow any of your potential leads to slip through the cracks. This is for Remodeling businesses who spend too much time bidding on TONS of jobs only to win 1 or 2.

This is for Remodelers who face the barriers of trust and have dealt with their own set of horror stories from homeowners who simply made the job hell! With a well tuned sales and marketing system, you will only be talking to clients who are already familiar with what you do and how you do it, and have made an emotional and logical decision that your way of doing things is worth paying for. This is for Remodelers who lay awake at night wandering when and where the next client is coming from. Having a system you can rely on allows you to breathe.

Most importantly, this is for businesses that are forever at the mercy of the market and other vendors selling the same leads to other contractors because they know how to establish an online presence and get quality traffic to come in contact with their site. But you do not need them if you create your own online presence. IF you have your own machine generating a consistent flow of traffic that is consistently turning into customers.  

My No Risk, Big Ballsy Guarantee

If you do not yet have a foundation or sales and marketing funnel…then on top of the $4500, there will be an initial $2200 set up cost, to make sure these crucial pieces are  plugged into your business.

 As long as we complete our discovery calls and you implement at least 60% – 80% of my advice, I will build a customized sales and marketing machine for your business, that converts interested prospects to leads and appointments on autopilot.

This system will be created in less than 30 days. Once created, we feed your system a flood of targeted traffic and gather data and insights to further optimize the system. Out of that traffic, we will reach a conversion rate you can be proud of and in 90 days or less, you will be generating new customers that are worth atleast 5X your investment with me.

I GUARANTEE that in 90 days or less your Sales and Marketing System will have produced 5X your monthly investment with me in the form of new business. Not only that, but it will continue to produce new and lucrative business opportunities.

OR ELSE… I will not only refund your initial investment with me, but I will pay you $100 a day until we have delivered on our 5X Guarantee (for up to 1 month – if by that time we havent delivered – than something was misread in the initial onboarding process).

I am completely committed to helping you succeed. Your success is truly my success. We become a partner. WE help you live the lifestyle you deserve by using your business as a vehicle to get you there.

Remember, this is an investment in yourself and your business. Once this system is built, it will be able to work for you 24/7, 365. In life, and especially in business, there are always risks. In todays world, taking no risk, is a risk. And nothing is guaranteed. But I stand behind what I do and I take as much risk as I possibly can so you dont have to.

I am committed to helping you live the life you deserve and using your business as a way to get you there. If we work together, build these systems, and properly execute, by the end of Q3 this year you will want to pause your traffic generating campaigns so you can catch up with your current leads and focus on following up with them and the desired actions they have taken in your newly built sales funnel.

So What Is All This Going To Cost Me..?

You can expect to invest $4,500 – $10,000 per month; depending on how quickly you need to see results, and how integrated you’d like us to be within your company. We know that you have unique needs with unique solutions.

This program does not waste your time. In fact, it is engineered to give you time back by letting you hand pick jobs and only work on jobs you love and are best at delivering. We filter prospects into segmented lists so we know more about them and what they want and also, we can have a more customized experience with them. The point is, the appointments you get will be more about quality than quantity, thus limiting the amount you have to do; yet, you will be winning more business with this method because you are only talking to prospects that are ready to be sold and do business with you.  

This will not consume any of the resources of your other staff. In fact, it helps to take pressure off your sales team by sending them only qualified leads that have already been presold to do business with you.

There Is Nothing Else Like This Out There…

This is a done-for-you service. There is no other service in the state like this. I leverage the power of marketing automation in order to sift and sort leads into segmented lists where they will have a more customizable engagement experience. And as a result, we break the trust barriers and convert more leads to customers; and over time, increase repeat sales and referral business; which in turn, only increases the CLV (customer lifetime value). We truly become a partner.

Nobody else solves this one problem like I do. I attack the core issue and create a system that automatically breaks down your consumers initial boundaries and allows them to voluntarily jump down the rabbit hole of discovering your business and getting to “know, like, and trust” you. Once this happens, they will readily identify themselves as leads and help you to determine where they are at in the buying process.

We develop foundational systems for contractors that will adjust and evolve as the world continues to shift and as peoples wants and needs and the way they buy continues to change.

Nobody else is focused on achieving this. This not a surface skimming marketing fix. We dive deep into the core of your business and build a rock solid foundation that will adapt and evolve overtime as we continuously improve upon your process and effectiveness.

You have the opportunity to be the “family contractor” and soak up massive amounts of wealth by having a proper system built that is customized to your business and aligned with your overall vision. 

When you have a system that is churning out predictable leads and turning those leads into customers; then you have a system you can rely on.