The Customer side of the spectrum is so simple; yet, so many business owners fail to incorporate emotional intelligence into their business practice.

It’s really about using EQ and developing ways to add value to your customers throughout the lifetime that they are in contact with you and your business.

Whether it be giving them a low to barrier offer in the traffic stage or sending them something in the mail in order to “surprise and delight” your very best customers. 

It’s all about engagement and value delivery; and when done right, can turn into a powerful weapon that can be deployed in a unique, sincere, and genuine way to help you win more business.

“One” great way to keep in touch and give value to your clients is Email.

#1 objective once you get people to your site is to get them on your email list. That objective exceeds all others. Because getting a visitor to your site is a onetime event that normally costs you money nowadays. Capturing an email address converts that one-time event into an ongoing relationship building opportunity. 

Email is an intensely personal communication medium.

But when you get it right. You get them to trust you.  You add value.  You nurture them.  You begin to develop customer retention strategies; you upsell, cross sell, and get repeat purchases.  Not only that, but you get them to refer you to their friends and family and other people they may know…

…all through email.  (Can you imagine once we tapped into other communication platforms?!!)

Email today is a one-to-one medium much more than it is a broadcast medium. So broadcasting emails is touchy business – you need to do it with great care. And you need to have personal flair. 

How are you communicating and engaging with your customers..?

Once you’ve been able to acquire “Customer Traffic” (the combination of steps 1&2), you are eligible to rinse and repeat that process infinitely into other highly lucrative platforms and mediums. But you can’t do that until you have a proper system in place; one that is predictably producing results. That way you are confident in how and where you allocate your marketing dollars. And you can bet that you will get a positive ROI from your efforts.  

You wont JUST be doing paid advertising, or JUST relying on referrals. You will be getting predictable, targeted traffic from a seemingly endless amount of sources; thus shielding you from any one catastrophe that may occur in the marketplace.

The final step in this process is about jumping into multiple traffic sources simultaneously.  Since by this point, your business will have a well optimized system in place, that is getting you predictable streams of income; we’re able to jump into other lucrative traffic sources.  And plug the traffic acquired from those sources into your well optimized sales funnel (achievable through “Customer Traffic”.)

And sure, some of those traffic sources will die off. But that’s just the game.  Right now the winners are the winners.  What worked for you a month ago, may not work anymore. If you are ranking in the map pack in Google today, tomorrow you can be completely non existent.

Maybe a certain platform is getting you the most business and overnight it crashes and never fully bounces back. Maybe today you are ranking #1 in the Google Map Pack; and tomorrow, you’re non existent.

Or maybe Google implements another huge algorithm change, and your revenue stream from that particular traffic source drops instantly!

Again. Thats the game. You simply have to adjust.

And that is why this is one of the important steps in our 3 step formula.

And when we say scale, we mean scale massively. It’s no longer about competing in your market; it’s about dominating your market.  It truly is a winner take all world.  

It’s about diversifying.

It means putting multiple eggs in multiple baskets.

It means, Expand, Diversify, and Conquer.

The Last ingredient in our formula gives you the ability to see the world as it is and strike when opportunities present themselves. While everyone else is playing catch up, you are able to sit back, observe, and absorb the world around you; giving you the wisdom and the clarity to make intuitive, educated decisions about your business and your life. 

Its about getting customer traffic from an infinite amount of sources and as the world and technology evolves, and as we learn and educate ourself through the ability to recognize patterns, we will have the confidence to be able to extract the opportunities out of the patterns, trends, and new technologies that emerge.

Are you in control? Or are you at the mercy of the market and vendors like Angie’s List, Home Advisor, Thumbtack, etc?